Belleza Fest, the best meeting of the beauty industry, brings together professionals from the beauty industry with technology suppliers, products,trends and techniques for the integral care of the individual. We generate a place to create new opportunities that rule in the beauty industry toward modernism and professionalism. Our aim is to create a platform for you, the exhibitor, and the visitors to make business together.
The most important experts and professionals from the beauty industry will meet at Belleza Fest, where a high level of business synergy will happen.
In our 9th edition and in two days of exposition, 100 companies showed up with more than 400 brands, products and innovations on hairdressing, barber´s, make up, skin care, nails, personal image, tools, furniture and professional services. As well, we had 19 workshops, conferences and training, nine shows on the Main Platform where Mexican brands and artists with international experience presented trends that impacted the beauty industry in Mexico.
Belleza Fest is distinguished for creating business relationships where we gathered 109 top brands in the beauty industry in 7,000 m² of exposition. During two days, more than 8,800 visitors attended the event. In which 78% were beauty professionals and more than 22% were owners of a company.
We are a platform where we promote entrepreneurship, the creation of jobs and encourage education with our “Programa de Formación” where we gave free workshops taught by brands and professional artists.
For three years we offered trainings through the unique program “Ciclo de conferencias de negocios”.
Belleza Fest had an advertising campaign on digital and traditional media that gave us 18 millions impacts. We had alliances with 8 LATAM main media partners and we reached more than 20,000 business. Also we had successful mailing campaign with more
of the 30% of openings that generated 20% of attendance.
Our assistants were:
Owners of a beauty salon |
11.94% |
Managers |
10.22% |
Students |
6.49% |
Hairdressers |
16.96% |
Image designer |
1.59% |
Barber man |
2.06% |
Nails specialist |
41.58% |
Make up artist |
0.21% |
Beauty Dealers |
3.6% |
Others |
5.35% |
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Results of Belleza Fest 2022
80% We seek creativity and talent with AVVA Awards, the photograph contest that rewards talent through editorial photography. At the same time AVVA Awards makes tribute to the Golden Age of Mexican Cinema.
Belleza Fest has the support from market leading companies and well known artists. This year we made a tribute to Antonio Bellver, master hairdresser and stylist who has inspired several generations in the world.
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We are proud of the response of our visitors, they had a excellent experience and they want to come back:
Said that the event is excellent and good |
89% |
Said that the shows on the Main Platform were excellents. |
95% |
Said that the “Circulo de conferencias” was good. |
80% |
Said that the workshops were excellent and good |
98% |
Of our visitors were new |
56% |
Bought something at the event |
93% |
Are going to come back in our 2022 edition |
86% |
This year, our event was unique because for two day we came back to activate the industry after the pandemic. Taking care of our health protocol and security measures to carry out an event without risks.
We want to see you at Belleza Fest 11th anniversary, which will be held on July 9th and 10th at WTC from Mexico City.
Sincerely,
Andrea Narvaez
Event Manager
Belleza Fest
Tel. 01 (55) 5604 4900 Ext. 155
Mexico City, Mexico
Jaqueline Gutiérrez
Belleza Fest
Tel. 4629 7758
553230 2912
Mexico City, Mexico
